In 2012, Merrill Edge released Face Retirement, a product that age progresses a submitted photo of a person.
Merril edge windows#
Bank of America marketed Merrill Edge on their locations' windows and automated teller machines. Bank of America added videoconferencing kiosks to their bank branches in the Los Angeles metropolitan area and the Washington metropolitan area to promote Merrill Edge and to allow customers to receive counsel from employees based in Arizona, Florida, and New Jersey. It accumulated the assets through three main avenues: existing Bank of America customers (which accounted for around a third of the assets held), Merrill Lynch referrals (which accounted for a marginally higher proportion of the assets), and marketing (which accounted for the rest). In 2015, the five-year-old Merrill Edge had $118 billion in 2 million customers' investable assets. Bank of America aimed to build brand loyalty among these younger investors who generally have strong technical skills and appreciate a higher degree of openness and personal oversight of their accounts. īank of America launched the product to compete with Charles Schwab Corporation and Fidelity Investments for the numerous fledgling investors unprepared for comprehensive advice. At its inception, Merrill Edge had 500,000 customers from Bank of America's current clients. It merged Bank of America's online investing platform (Quick & Reilly) and Merrill Lynch's research, investment tools, and call center counsel. Created after Merrill Lynch became a subsidiary of Bank of America in 2008, it contains the Merrill Lynch name and its employees are included in Merrill Lynch's number of employees. Launched on June 21, 2010, Merrill Edge is a "a no-frills brokerage unit" of parent company Bank of America's retail banking division. Merrill Edge receives revenue from interest income on cash and margin balances, commissions for order execution, management services, and it does not engage in payment for order flow. The firm focuses on the mass affluent market. Merrill Edge offers a wide range of investment products, including stocks, bonds, exchange-traded funds (ETFs), margin lending, mutual funds, and options.Īs of 2022, Merrill Edge held $320 billion in assets from 3.5 million clients, and employed 4,000 advisors working in bank branches and call centers. It is a subsidiary of Bank of America and was launched in 2010 after the merger between Merrill Lynch and Bank of America.
Merril edge series#
They have been calculated using the historical series of equivalent ETFs / Assets, instead of the actual ETFs of the portfolio.Merrill Edge is an electronic trading platform and investment advisory service that provides self-directed and guided investment options for individuals and businesses. Portofolio Returns, up to December 2013, are simulated. Perpetual Withdrawal Rate (PWR): it's the percentage of portfolio balance that can be withdrawn at the end of each year, while retaining the inflation adjusted portfolio balance ( percentage withdrawal).Safe Withdrawal Rate (SWR): it's the percentage of the original portfolio balance that can be withdrawn at the end of each year with inflation adjustment, without the portfolio running out of money ( dollar amount withdrawal).Months: number of months with positive/negative return. Rolling Returns: returns over a time frame (best, worst, % of positive returns).A maximum drawdown is the maximum observed loss from a peak to a trough of a portfolio before a new peak is attained. Maximum Drawdown: a drawdown refers to the decline in value from a relative peak value to a relative trough.It's a modification of the Sharpe Ratio (same formula but the denominator is the portfolio downside standard deviation). Sortino Ratio: another measure of risk-adjusted performance of the portfolio.The risk-free rate here considered is the 1-3 Mth T-Bill return. It's calculated by dividing the excess return of the portfolio over the risk-free rate by the portfolio standard deviation. Sharpe Ratio: it's a measure of risk-adjusted performance of the portfolio.Standard Deviation: it's a measure of the dispersion of returns around the mean.Annualized Portfolio Return: it's the annualized geometric mean return of the portfolio.HYG iShares iBoxx $ High Yield Corporate Bond LQD iShares Investment Grade Corporate Bond
Merrill Lynch Edge Select Aggressive Portfolio
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